The "Steunpunt RI&E" (Risk Inventory and Evaluation Support Point) is there for every entrepreneur of an organization with up to 25 employees who wants to create a better working environment. They are looking to get started with an RI&E, but may be uncertain about how to proceed, have questions, or simply need assistance. With tools, knowledge, and personal attention, the Steunpunt RI&E helps entrepreneurs in creating an RI&E. By doing so, entrepreneurs not only comply with legal obligations but also prioritize a healthy and safe working environment.

The dot visualizes the entrepreneur’s progress and desire to work towards a better working environment, while the gradient represents the support of the Support Point in helping them move forward with creating an RI&E. By placing the wordmark next to the dot, we literally position the Support Point alongside the entrepreneur, making visible the collaboration. Its large size emphasizes the central role of informing, advising, and facilitating, and the use of capital letters strengthens the feeling of independence.

The progress dot forms the core of the visual identity and serves as the foundational element for all communications. It is not just a graphic element, but a symbol of growth, support, and collaboration that underpins the brand’s entire visual language. This principle is consistently reflected across various touchpoints, from print and digital media to interactive experiences, ensuring a coherent and recognizable identity