Philips is a company with a long history and has always taken good care of its employees. From housing associations and schools to the Philips Sport Vereniging (PSV) that you know: Philips is an innovative and socially responsible company. You can also see this reflected in the Philips Pension Fund. How do we make the pension fund modern and familiar for all current and former employees, ranging from factory workers to high-tech wizards?

We combined the sense of home with the innovative Philips heritage, creating brand elements such as a new logo, typography, icons, photography, and a clear color palette. A new corporate identity was developed, incorporating references to the Philips Pension Fund as its employees of different ages and educational backgrounds currently know it.