I'm Giel, a senior freelance designer and creative for bold brands and digital experiences.
I specialise in art direction, branding, UI/UX design and low-code development. I create digital identities and products with structure, character and movement — always shaped by a deep love for motion design.
With 17 years of experience, I work across brand identities, digital platforms and motion‑driven storytelling. I combine intuitive UX, thoughtful aesthetics and technical execution — from early concepts to final builds. Using design systems and low-code tools, I bring ideas to life with clarity, energy and motion.
Recent work
Experience
2025
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now
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Sr. Creative & Designer
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Freelance
2023
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2025
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Art Director
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Greenberry
2021
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2025
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Curator
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Dutch Digital Design
2018
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2023
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Digital Designer
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Greenberry
2012
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2018
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Visual Designer
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Orange Juice
2008
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2011
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Graphic Designer
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Canvassite
I've worked with brands such as Philips Pensioenfonds, Nespresso, HEMA, Rijksoverheid, Eurail, Centraal Beheer, Amsterdam & Partners, IDH and Cliniclowns.